In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. Condé Nast Publications acquired the site in October 2006. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. adults aged 30 to 49 years, regularly use Reddit. adults aged 18 to 29 years, and 14 percent of U.S. About 42–49.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Īs of February 2023, Reddit ranks as the 10th- most-visited website in the world and 6th most-visited website in the U.S., according to Semrush. It is operated by Reddit Inc., based in San Francisco. Moderation is also conducted by community-specific moderators, who are not Reddit employees. Reddit administrators moderate the communities. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Posts are organized by subject into user-created boards called 'communities' or 'subreddits'. Registered users (commonly referred to as 'redditors') submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Reddit ( / ˈ r ɛ d ɪ t/) is an American social news aggregation, content rating, and discussion website.